![]() By categorizing each product in your portfolio, you’ll be able to make better decisions about which products you should continue to invest time and money in, and which are no longer worth your investment. The GE-McKinsey 9-Box Matrix Framework was believed to be created by the world famous consulting firm McKinsey & Company in the early 1970s, just after the BCG Matrix. The BCG Matrix template can be useful in many areas of your business including marketing, strategic management and business portfolio analysis.
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